![mobile app adoption](https://chiefmarketer.com/wp-content/uploads/2016/03/mobileappadoption300x200-160x125.gif)
Why Brand Name Recognition Isn’t Worth Much on Mobile
As marketers, it’s important that we understand the lens through which consumers see brands on mobile. As a relatively new channel, not much is known about how our brand reputations impact how consumers interact with us on mobile, and vice versa. A recent survey of consumers sought to understand how mobile affects brands’ reputations. The…