3 Tips to Convert One-Day Sale Shoppers to Long-Term Customers
Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.
Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.
Here's everything you need to know about Mobile Advertising 101: Understanding the types, performance and ways to measure effectiveness.
Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here's how she and her team pulled it off.
Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.
America Airlines has a full-on campaign to make sure people are aware of its sponsorship of the Chicago Cubs.
Mike’s Hard Lemonade is launching HARDER Tennessee Barrel Lemonade with pop-up shops and help from acclaimed tattoo artist Lalo Yunda.
There are 10 important qualities that must be in place before your content can go viral.
NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content.
Ken Danieli, the principal of Danieli Consulting, opines on how differently Trump's and Clinton's marketing strategies have shaped the polls.
A new study from Yahoo, 3rd-Generation U.S. Hispanics: Perception vs. Reality, can help marketers better understand how to communicate with and message this group.