CONSUMER-MARKETING | ENGAGEMENT

Rescue Chocolate used easy video-building tools and pre-existing content to bring a piece of video together in its own way.

Looking to catch up with some of this year’s greatest hits. Check out our 10 most popular B2C marketing stories of 2016.

By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.

Been spritzed at Macy's lately with the latest fragrance? It’s a nice sampling tool, but Sephora has taken it to a whole new level.

Amazon Go is a game-changer for retail overall. Here's why this model, which skips store checkout lines via a smartphone app, will work.

Taco Bell has launched a video series, Taco Tales, to reach consumers far beyond its drive-thru windows and snappy in-restaurant seating.

Marketers who have been around for awhile—you know who you are—need to dissect and adopt strategies that are working for the new breed of Millennial Marketers who view the industry—and their work—through a digitally native lens.

These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.

With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.

Brands like Always are seeing that storytelling is the best way to engage consumers. Here's why.