CONSUMER-MARKETING | ENGAGEMENT

With a new CEO at the helm, Target is readying a major push into sports as the official partner of Major League Soccer, along with other deals.

The ol’ saying, “Don’t let the door hit you on the way out” became a reality—during on on-court promotion for the Kimpton Epic Hotel at a Miami Heat game.

Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?

There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.

Google’s “Innovation & Inspiration” session as reported this week by Andrew Levine, a Forbes contributor. The day focused on what the future holds for destination marketing, but many of the examples and ideas can be applied by marketers in other categories.

Maintaining an active social media presence is a key component in increasing brand awareness and attracting Millennials: Nearly 90% of Millennials are on social networks, 63% stay updated on branded social accounts, and 46% rely on social media information when making a purchase.

A billboard promoting Australia Day was quickly taken down after threats against the agency for including images of women wearing hijabs.

To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.

Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.

Three ways brands can use digital communication to deepen customer relationships, build brand advocates and reach new audiences.