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Brawny Man, Cast Off in Favor of Strong Women
Brawny’s #StrengthHasNoGender campaign spotlights four “strong and resilient” women as the centerpiece of an integrated campaign—with some new updates.
Brawny’s #StrengthHasNoGender campaign spotlights four “strong and resilient” women as the centerpiece of an integrated campaign—with some new updates.
Storytelling, a growing marketing strategy on all channels, was the theme of the night for TV spots at the Oscars.
Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.
The Guinness mustache, achieved with the first sip of the stout, is the focus of a social media campaign just in time for St. Patrick's Day.
The “Reignmakers” contest is one component in a two-day extravaganza, including street teams, flight attendants, swag, influencers, food and free flights.
Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.
Any tech start-up interested in creating the next Angry Birds or other freemium games, here are some important legal issues to consider before you get started.
Location, timing, layout and appearance are key ingredients to boost event engagement. Here is practical advice to make it happen.
Niharika Shah, vice president and head of brand marketing and advertising at Prudential, on why, and how, its long-time in-house agency works.
The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.