CONSUMER-MARKETING | ENGAGEMENT

Hear from John Carroll of Pernod Ricard on the massive transformation of the Jameson Distillery into a fully immersive experiential marketing platform.

Execs from some of the top companies—Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike—single out one challenge and then pose a solution.

Wendy's NCAA partnership is the springboard for a road trip, tailgate bash and plenty of social media messaging.

The new Lime-A-Rita campaign, “Make it a Margarita Moment,” was crafted after an incredible amount of time was spent listening to its female customers.

Blue Apron, director of acquisition marketing, Greg Fitzgerald, on how the brand differentiates itself among a growing number of meal delivery services.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, the LGBT community.

Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.

Brawny’s #StrengthHasNoGender campaign spotlights four “strong and resilient” women as the centerpiece of an integrated campaign—with some new updates.

Storytelling, a growing marketing strategy on all channels, was the theme of the night for TV spots at the Oscars.

Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.