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Condoms, Underwear—Latest Categories to Use Amazon Dash Button
Originally thought of as an April Fool's joke, orders are coming in via the Amazon Dash Button four times per minute.
Originally thought of as an April Fool's joke, orders are coming in via the Amazon Dash Button four times per minute.
Letters were sent to both brands and individual Instagram influencers that identified specific social media posts.
Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles.
Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK.
There are so many examples of marketing blunders that it's hard to understand how adidas just unleashed an email so insensitive that's it's incomprehensible.
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Here are some important lessons on how leading brands are growing through a strategy of brand simplicity.