Google’s “Innovation & Inspiration” session as reported this week by Andrew Levine, a Forbes contributor. The day focused on what the future holds for destination marketing, but many of the examples and ideas can be applied by marketers in other categories.
A billboard promoting Australia Day was quickly taken down after threats against the agency for including images of women wearing hijabs.
To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.
Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.
Three ways brands can use digital communication to deepen customer relationships, build brand advocates and reach new audiences.
The Monopoly Token Madness Vote lets fans choose all eight tokens for the new Monopoly game that debuts in August.
Alcohol marketers are not following voluntary codes of conduct, prompting public health experts to call for a ban on alcohol advertising in the UK.
Six ideas you can steal to up your experiential marketing game, especially as it pertains to staging events and attracting attendees.
Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.
TapInfluence asked its influencer network what the most important factors were when developing a relationship with a brand. Their responses were surprising.
