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How to Use Influencers to Improve Eroding Brand Trust
Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.
Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.
PepsiCo is launching a full season of activations around its MLB sponsorships, including sampling, concerts, contests and a branded bar in Yankee Stadium.
KFC and NZ Post are testing a program to increase postal revenue and loyalty.
Taco Bell CMO Marisa Thalberg on remixing digital and TV, as well as bringing more creative services in house.
Pepsi pulled a new ad staring Kendall Jenner joining a street protest that caused Twitter to fire up with angry comments.
The Mtn Dew Label Series is overtaking a California hotel and renaming it the Label Motel. There, Dew’s’ new line of premium sodas crafted will be the stars.
Former marketers Kelly and Brian Swette credit their backgrounds for this second edition of their lives with the goal to do something that had lasting value.
Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.
Carl's Jr. and Hardee’s have dropped its sex-fueled sophomoric marketing for something a bit more grown up.
Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin' to become the first brand to embrace Waze’s new “Order Ahead” feature.