![Kiss the Kia](https://chiefmarketer.com/wp-content/uploads/2017/04/kiss-the-kia-160x125.jpg)
Local Kiss the Kia Contest Goes Viral
A local Kia dealer is getting plenty of attention for a contest requiring participants to kiss a Kia for 50 hours.
A local Kia dealer is getting plenty of attention for a contest requiring participants to kiss a Kia for 50 hours.
Chase’s Sapphire Reserve now has a cult-like following. Learn why so many stars aligned and how to tap into its loyalty playbook.
Here are some important lessons on how leading brands are growing through a strategy of brand simplicity.
In Warren Buffet circles, it’s well known that he likes—even loves—Cherry Coke. It is also well known that his company, Berkshire Hathaway, is Coke’s largest single shareholder.
U.S. adults will use their mobile apps 2 hours and 25 minutes per day; a 10.3% increase. Here are 4 ways to turn mobile marketing into a customer service.
A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.
The duties of the influencer manager—with attractive salaries—vary from developing influencer relationships to strategizing and creating brand content.
A very pregnant April the Giraffe opened up an unprecedented marketing opportunity for Toys 'R' Us and its mascot, Geoffrey the Giraffe.
Need to catch up on what's doin''? Here's our reader's top picks for March.
Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.