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In a Seismic Shift, Brands Find Ways to Add Value to One-Off Products
Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.
Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.
Cannabis marketers are joining the ranks of other smart marketers who are tapping social media and promotion marketing to surprise and delight consumers.
Originally thought of as an April Fool's joke, orders are coming in via the Amazon Dash Button four times per minute.
Letters were sent to both brands and individual Instagram influencers that identified specific social media posts.
Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles.
Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK.
There are so many examples of marketing blunders that it's hard to understand how adidas just unleashed an email so insensitive that's it's incomprehensible.
This lesson provides a sober reminder of how important it is to not ask people to do stupid things for promotions.
Kind Snacks Facebook tool helps us be more amenable to making friends outside of our own social bubbles to connect with people beyond our everyday network.
The TV spots broke last week and leave the viewer curious about what the star, Mindy Kaling, is up to.