![Special K](https://chiefmarketer.com/wp-content/uploads/2017/05/special-k-160x125.jpg)
Riding on Success, Special K Brings “Own It” Campaign Stateside
After watching sales rise in Canada and Australia, Kellogg brought its Special K "Own It" campaign to the U.S.
After watching sales rise in Canada and Australia, Kellogg brought its Special K "Own It" campaign to the U.S.
Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.
There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.
Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.
The success of Airbnb Experiences focus on three essential principles that can be leveraged by any company to elevate the quality of its own brand experiences.
On a quest to reach new customers, Lululemon's This is Yoga campaign is its answer. The strange part is that there is no yoga practiced in the campaign.
Kroger is not about to be infringed on by the likes of meal-delivery services Blue Apron and Purple Carrot—it is going big on its own Prep + Pared meal kits.
Mars Chocolate, Wrigley, Nestlé and others are spending millions to reduce sugar in their products without compromising taste.
Snapchat Spectacles and branded video are a few of the marketing technologies brands used to send Mother's Day messages.
In a partnership between Waze and Disney, Wazers can change their cars on the Waze app to a branded car from the upcoming Disney Pixar’s Cars 3.