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The Oreo Wonder Vault Surprises Contest Entrants
The Oreo Wonder Vault is the next phase of the #MYOreo Creation Contest and is traveling through neighborhoods to surprise entrants.
The Oreo Wonder Vault is the next phase of the #MYOreo Creation Contest and is traveling through neighborhoods to surprise entrants.
Tips to get in front of consumers using a hyperlocal social media strategy.
The NBA jersey sponsorships opportunity will put branded logos on team player's jerseys for the first time.
The CMO role looks very different than it did even one year ago. Learn trends, challenges and tips to be more effective.
When Coca-Cola discovered that 40% of Romanian teens had not tasted Coke in the last month it brainstormed a packaging innovation to reel them in.
Doritos HeatWave is a limited edition summer flavor that the brand is announcing with plenty of fanfare.
The 2017 PRO Awards winners will be honored in just a few weeks at Mastering Brand Activation—June 13 in New York City.
Bud's new campaign features labels modified to include words and phrases central to American history, like lyrics from "The Star Spangled Banner."
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The Sweden on Airbnb "Free to Roam" campaign lists the country's vast public lands in the same style as a homeowner would post a listing.