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Are You Profiling Your Customers?
Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers.
Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers.
When activating at festivals there’s a fine line between cutting through the clutter and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.
For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.
Combine the power of social influencers with a young, engaged generation who want to make a difference and you have powerful opportunities to make change.
YouTube has been releasing updates over the last few months and this week it shared a number of changes important to marketers.
A new sampling strategy at restaurants in France encourages BK customers to try products beyond their standard fare of a Whopper and fries.
As the official delivery partner for Taylor Swift’s new album “Reputation,” UPS has activated a consumer experience to engage the legions of Swifties.
At the Hershey Innovation Center, work is underway to combat lost impulse sales as consumers move to self-checkout.
Kind dumped 45,485 pounds of sugar in Times Square to bring attention to the amount of added sugar kids are consuming.
Airbnb's Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience.