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Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers
This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy.
This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy.
When marketing to baby boomers, it’s important to understand who they are, where they come from, and where they hope to be in the future.
Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults.
Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.
Clorox is using short films as a way to push a more human message, that using its products can bring about emotional change.
Courtyard by Marriott's popular Super Bowl Sleepover Contest is back with a fully customized 4D experience debuting Sept. 28 in NYC.
Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right.
Pepsico's senior director of marketing, Sarah Guzman, shares the recipe for the Lay's Do Us a Flavor campaign's long-running success.
Unilever has set up co-working spaces in Singapore and Ireland where Unilever marketers and up to 50 startups work together on live briefs.
In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.