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When a Controversy Arises, Should Your Brand Jump In?
Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing to say on a controversial topic like the NFL boycott, it's best to say nothing.
Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing to say on a controversial topic like the NFL boycott, it's best to say nothing.
Coca-Cola is turning from its standard agency call for Special Olympics work to new talent from across the globe to create their own inspirations.
A social experiment in a Burger King restaurant shows we have a lot of work to do when it comes to preventing and stopping bullying.
A strong mobile campaign targeting trigger moments was enhanced with explainer videos that really did the trick.
Mars Bite-Size horror films are trending and a reminder for people to load up their Halloween baskets with its candies.
Taco Bell and Forever 21 collaborated to show off a new line of limited-edition, Taco Bell-themed clothing.
To create the best digital content experiences possible for your brand consumers, you’ve got to deal with these four trends.
After months of work to find a new corporate name, the CEO is concerned that Tapestry—the word—might be viewed as old-fashioned.
Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18 to advertise the company’s new virtual reality platform.
A new look at insights and a strong determination to help children live set St. Jude's on a trajectory to increased donations.