How to Break Free From ‘Same Here’ Branding Strategies
One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating themselves from the competitive clutter through sharp brand strategies.
One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating themselves from the competitive clutter through sharp brand strategies.
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International, shares how it's all going to shake out.
Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic, truly knows how to capture the attention of Gen Z. He offers 10 tips.
Trends come and go, but meaningful customer relationships stand the test of time. Here's how you can reach your customers through thick or thin.
Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.
Target is testing a voice-activated coupon as a way to encourage people to start using Google Assistant to shop at Target.
The North Face is rolling out a massive first global initiative, Move Mountains, focused on women to celebrate and share the stories of adventurous and courageous female explorers.
A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it.
The campaign will run for a year under the “Pepsi Generations” banner and kicks off with a TV spot featuring a storyline close to home: the Bronx.
How four brands are marketing to the “It” Gen Z demographic.