CONSUMER-MARKETING | ACQUISITION

Tactics for converting omnichannel shoppers, from AI-based search to live chat to establishing a unified customer view.

Nine resources to help marketers implement effective, safe and productive live events going forward.

How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.

AdMonsters spoke with LiveIntent CMO Kerel Cooper about the recent newsletter surge and how brands are approaching monetization.

The cognac brand staged a virtual charity event last month celebrating the Lunar New Year. Here's what was entailed.

How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

While some companies have chosen not to air expensive 30-second spots during the event, many are crafting social media campaigns to engage consumers in place of TV commercials.

Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.