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Ikea Stages Anti-Bullying Social Experiment
Brands that have staged live social experiments around important issues like bullying can draw enormous exposure for the company.
Brands that have staged live social experiments around important issues like bullying can draw enormous exposure for the company.
A supermarket chain's strategy to promote ironing boards, sewing machines and vacuum cleaners didn't go well as suggestions for Mother’s Day gifts.
The brand is launching Instagram accounts for each of its 800 locations, letting local staff promote events, daily specials and offers on social.
Go behind the scenes with Ally's CMO Andrea Brimmer to learn how she plans, and successfully executes, its disruptor strategy.
Come join hundreds of the world's leading marketers at the industry's most commemorative affair, the 2018 PRO Awards gala.
Catch up on the latest news, marketing campaigns, tips, trends and more with this roundup of the top 10 most widely read B2C articles.
Budweiser has given beer drinkers another reason to buy its expanding line of beverages with the newest addition to its Reserve Collection.
American Express added a fresh take to its fourth year at Coachella, staging an exclusive destination for its VIP customers.
Marketing partnerships are on the rise seen as a force for good, a win-win for all parties to capitalize on the strengths and audiences of the partners involved.
The brand is celebrating 30 years of twisting gooey dough into chewy, delicious pretzels. To celebrate, the brand has debuted a line of clothing and accessories.