![Kraft Mayochup](https://chiefmarketer.com/wp-content/uploads/2018/05/kraft-mayochun-850-160x125.png)
Heinz Says it’s What Americans Have Been Waiting for: Mayochup
Heinz put together a series of engaging promotions to create a stir around its new product.
Heinz put together a series of engaging promotions to create a stir around its new product.
The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team, mainstays of the World Cup for more than a generation, were knocked out of this year’s World Cup in Russia.
The Content Marketing Institute shared its top timesaving apps and tools that marketers can put to good use—with my own spin on how they will benefit you.
Dixie Brand Building Manager Priti Lokre shares the strategy and measurement tactics behind the campaign, as well a look at past mobile marketing campaigns.
The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.
Brands like Dixie and Ally Bank use augmented reality, but for many brands challenges remain, a new study found.
The MTA has taken a stand on just how far it will go with the types of ads and content it shares with its millions of daily riders.
As summer shines on the horizon, Kool-Aid Man is making his case on social media for a new product, Kool-Aid Sparklers.
Derek Detenber on its PGA Tour partnership, marketing to men and how its plans to move forward.
The American auto racing company bills the series as the “first esports competition created to attract and identify young talent."