Acquisition

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  Acquisition

  4 Must Do’s to Successful Cross-Channel Marketing

  Here are four key strategies for successful cross-channel marketing including, visibility and measurement, a real challenge for CMOs.

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  Acquisition

  Stoli’s SVP Marketing Mike Oringer on Juggling Partners

  Stoli’s Mike Oringer on the challenges of marketing a global brand and the importance of partnering with a marketing execution firm to achieve those goals.

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  Acquisition

  Mars Revamps CMO Position to Keep Up with Digital Age

  Andrew Clarke, a 15-year Mars veteran, assumes the newly created role of chief marketing and customer officer, which combines media, consumer marketing, customer and sales.

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  Acquisition

  What Business Can Learn from Politicians

  Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.

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  Acquisition

  Coke’s New Packaging Strategy, Sameness

  Coca-Cola has a new packaging strategy. Its debuting a “One Brand” look for its regular Coke, Diet Coke, Coke Zero and Coke Life.

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  Acquisition

  What Brands Can Learn from Politicians

  Here are some helpful lessons that brands can learn from politicians.

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  Acquisition

  5 Ways Influencer Marketing Transforms Retail Sales

  Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.

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  Acquisition

  Beta Testing Gen Z Story on Campus

  Here are three things to keep in mind when marketing to college students, including Gen Z, over the next several years.

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  Acquisition

  Taking the Fight to Digital: UFC CBO Garry Cook

  UFC global chief brand officer Garry Cook shares interesting marketing insights into an organization that holds 40 fights each year.

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  Acquisition

  New Research Promotes Education-based Marketing

  New research from VCU Brandcenter and the VCU School of Business confirms that a education-based marketing strategy works.