Acquisition
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Acquisition
Visa Touts $1.5 Million Prize Pool
Visa USA today breaks its holiday sweepstakes with its biggest-ever prize pool for a fourth-quarter promo. The Visa $1.5 Million Holiday Giveaway dangles a grand-prize of $250,000 and, for the first time, 50,000 prizes of $25 each. Cardholders are …
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Acquisition
Zathura Licensees, Partner Make Big Splash Pre-Debut
Sony Pictures Consumer Products is backing the upcoming release of Zathura: A Space Adventure with a team of licensees and an online sweepstakes with Discovery Channel Stores for a chance to win a grand-prize trip to space camp. Licensees are already in …
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Acquisition
4Kids Entertainment, PEZ Tap Turtle Power Sweeps
4Kids Entertainment has joined forces with PEZ Candy, Inc. for a multi-month promotion featuring the Teenage Mutant Ninja Turtles, in which consumers can enter a sweepstakes to win tickets to a U.S. Hot Road Monster Jam event. Consumers enter …
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Acquisition
Dick’s Sporting Goods Takes Apprentice Task In-Store
Dick’s Sporting Goods is taking its upcoming task on The Apprentice to a store near you. The retailer will leverage its brand integration deal on tonight’s episode with a three-day, in-store event modeled after the Apprentice task. During the show, …
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Acquisition
Fuse, Cox Launch Music Video Contest
Music network fuse and Cox Communications are teaming up to roll out a new promotion designed to cast a spotlight on the next music video star for the network’s On Demand program. To support the search for the next music video star for fuse On Demand, …
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Acquisition
Panasonic Turns TV Mystery Into Sweeps
Panasonic Consumer Electronics Co. is using an online sweeps to extend a mystery that began in a TV spot last spring. The spot, for Panasonic’s HD Plasma TV, shows a handful of different scenes while asking, “What is the color of innocence?” (And …
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Acquisition
Banana Republic Primps With Geisha
Banana Republic is running a two-part sweepstakes tied to Columbia Pictures’ Memoirs of a Geisha. The grand prize is two trips— to Los Angeles for the movie’s Dec. 3 premiere, a $250 Banana Republic wardrobe and $250 in spending money. The second prize …
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Acquisition
Campbell Soup, Tony Danza Show Launch Thanksgiving Contest
Buena Vista Television and Campbell Soup have rolled out a new contest, offering one family a grand-prize trip to the Big Apple to celebrate Thanksgiving with The Tony Danza Show. Viewers can submit their favorite holiday memories with a family photo by …
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Acquisition
Wish-Bone Leverages Apprentice Debut With New Flavors, Sweeps
Wish-Bone is taking its recent role on The Apprentice: Martha Stewart from the small screen to store shelves, rolling out two new salad dressing flavors, including the winning team’s creation, to further extend its product portfolio. During last …
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Acquisition
Mazda Wants to Buckle Up Baby
American Baby magazine, a Meredith publication, has entered into its first marketing partnership with Mazda, as part of the automaker’s recently announced commitment to reach out to the young family market through tactics other than traditional …