Kraft mixes several brands into its summer sweeps Kraft Foods this month breaks an Instant Summer Parties promotion touting a wide range of brands. The campaign breaks May 15 with a sweepstakes, in-store displays and radio advertising. The "Summer ...
The memory of Elvis Presley lives on, and TV Guide is honoring the celebrated musician with a special four-cover edition, which hits newsstands today. The special edition cover of the May 8 issue includes four photos depicting Presley during his ...
Pepsi-Cola Co.'s summer Dream Team brings together baseball and soccer players, auto racers and street-ball hoops players. Pepsi taps six sports sponsorships for an estimated $5 million, summer-long "Go Pro!" sweepstakes and continuity program that will ...
Purina this summer launches Tidy Cats Scoop Small Spaces cat litter with a $3 million campaign. The litter—an extension of Purina's Tidy Cats line—controls odor in tight quarters, such as a bathroom or utility room. Small Spaces hits store shelves in ...
In it's first ever multi-brand promotion with a television network, ConAgra is teaming up with Cartoon Network in a new sweepstakes, which offers one winner the chance to be boss of the network for a day. Consumers 16 and under can register for the Big ...
Slim Jim and Orville Redenbacher will spend a lot of time at Six Flags theme parks this summer. ConAgra will put those brand names on roller coasters and theaters as part of ConAgra's multi-year Six Flags sponsorship. The deal, announced in January, ...
Sorrent, Inc., a creator and global publisher of mobile entertainment, and Twentieth Century Fox have launched a mobile entertainment suite based on the upcoming film Kingdom of Heaven. The content suite, available through several wireless carriers, ...
In its first work since signing Extreme Makeover: Home Edition designer and TV superstar Ty Pennington, Alltel wireless customers are getting the chance to win $1 million to build their own dream home. Alltel customers can enter the TXT2WIN $1 Million ...
MilkPEP has partnered with Curves International for a spring promotion that extends its year-old "24/24 Milk your diet. Lose weight!" campaign. MilkPEP (the Milk Processor Education program) will give away 24 two-year memberships to Curves fitness ...
Talk show hosts Regis Philbin and Kelly Ripa are taking their show on the high seas, broadcasting aboard a cruise ship for a week this summer. And the TV stars are bringing fans along for the ride, awarding free cruises via a watch-and-win contest. Live ...
