CONSUMER-MARKETING | ACQUISITION

SpongeBob SquarePants has returned to Burger King under a new promotion with the chain touting 20 different character premiums tied to a Nickelodeon episode and a new direct-to-DVD movie.

Best Western International and MasterCard International have teamed up to send a loyalty program member and a guest to Germany this summer for the 2006 FIFA World Cup soccer tournament, and a special meeting with Hall of Fame soccer superstar, Pelé.

When consumers twist the cap off a Pepsi product, they may be unlocking the door to a brand new Chevy Tahoe.

Ice cream maker Baskin-Robbins is offering a sweet incentive to celebrate Valentine's Daya free scoop of its Love Potion No. 31 ice cream. But there's a catch. To receive the free treat, ice-cream lovers must dress like cupid.

Tax preparation company Jackson Hewitt is out with a scratch-off game tied to its NASCAR sponsorship that gets consumers into its offices.

Pizza Hut breaks new ground today with a national radio promotion and sampling blitz.

Cartoon Network's Adult Swim is partnering with Burger King Corp. to launch a new sweepstakes that dangles a grand prize to program an entire night of shows on Adult Swim.

Showtime Networks is extending viewership of its hit show The L Word with a new competition inviting viewers to write original scenes for the series.

Hostess is revving its snack cakes line with an online instant-win game awarding trips to watch its Racing Divas—Danica Patrick, Leilani Munter and Melanie Troxel—compete.

What happens in Vegas, stays in Vegas? Not necessarily. One participant chasing down clues in the latest Harrah's Operating Co. Treasure Hunt promotion will take home $1 million.