CONSUMER-MARKETING | ACQUISITION

PepsiCo. is rolling out a mega promotion tied to Warner Bros. Pictures' Superman Returns, dangling a cash prize of $1 million.

Ben & Jerry's is launching its newest ice cream novelty, The Cone, with a contest that rewards consumers for their good deeds.

Unilever is airing its clean laundry in Manhattan to pitch a detergent intended for space-starved New Yorkers. The All Small & Mighty Clothes Bus is covered in all the shirts, shorts and socks that can be washed with one bottle of the super-concentrated variety of All detergent.

Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include

Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion.

Kellogg Co. is gearing up to go on the road again with American Idol again as presenting sponsor of The American Idols Live! Tour.

Eastman Kodak Co. and Frito-Lay have teamed for an early- summer promo that puts chits for free photos on bags of Lay's potato chips.

Mutual of Omaha Insurance Co. takes its iconic Wild Kingdom on the road next month.

The Hershey Co. this week breaks an on-pack and online sweeps leveraging its title sponsorship of Tim McGraw and Faith Hill’s “Soul2Soul II” tour.

Energizer and Kellogg's are among the latest brands to sign on as promotional partners backing Disney's/Pixar's upcoming release of the animated film Cars