Chevrolet, Coca-Cola Co., McDonald's Corp., PepsiCo's Gatorade and Molten Worldwide Distributing have teamed up with USA Basketball the governing body for men's and women's basketball in the U.S., to sponsor exhibition games, special events and ...
MasterCard and retailer Bed Bath & Beyond are courting college students with a back-to-school sweeps dangling a grand-prize $100,000 for tuition. The 2006 MasterCard Back to College Sweepstakes with Bed Bath & Beyond gives shoppers one automatic entry ...
La Quinta hotels are out with a new online-only campaign dangling an instant-win game to boost brand awareness and loyalty. The Irving, TX-based hotel chain is using the backdrop of a U.S. map showing La Quinta locations to tout its growth, and is ...
Mentos maker Perfetti Van Melle USA this week launched a contest that capitalizes on a pop-culture fad that could shoot brand awareness sky-high. Someone, somewhere figured out that dropping a Mentos mint into a 2-liter bottle of pop makes the beverage ...
Cingular Wireless has dialed up a sweepstakes to support its sponsorship of NASCAR car No. 31, driven by Jeff Burton of Richard Childress Racing. Cingular's Race Talk sweeps is part of the wireless company's on-air polling program that airs through ...
Sara Lee Food & Beverage is reprising its Sensational Sandwich Search contest dangling a grand-prize trip to "The Sandwich Islands": Hawaii. The August-September contest is timed to make the most out of back-to-school season and National Sandwich Month, ...
Ford Motor Co. is tapping the popularity of first-season American Idol winner Kelly Clarkson and country music star Toby Keith by sponsoring the artists' concert series and unleashing promotions to drive concertgoers to the brand. Dearborn, MI-based ...
Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box.
It's like the devil on one shoulder and the angel on the other. Newcastle Brown Ale's latest sweepstakes feature one prize "that gets you into trouble and one prize that gets you out of trouble".
Hershey's Kissables is hitting the airways with a contest asking consumers to call into local radio stations and sing the Kissables jingle.
