Pond’s TV Sponsorship Brings Product Placement, Contests
Pond’s, the anti-aging skin care line, has signed a deal to become the presenting sponsor of a six-hour television event, The Starter Wife.
Pond’s, the anti-aging skin care line, has signed a deal to become the presenting sponsor of a six-hour television event, The Starter Wife.
Pepperidge Farm has signed a deal to be an official sponsor of a Sports Illustrated competition that searches for talented young skiers and snowboarders.
Pepsi upped the ante yesterday, adding a watch-and-win contest offering a jewel-encrusted Pepsi can and other prizes to its already lucrative National Football League Sponsorship.
Febreze will hit the road Saturday, touring the country to sample its air freshener and find a new star for an upcoming TV spot.
Baskin-Robbins is out with a sweepstakes sure to satisfy ice cream lovers and chocoholics alike.
Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards.
Kmart is tapping into one of American’s top New Year’s resolutions—their desire to lose weight.
DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.
Babies "R" Us will give away $120,000 in savings bonds and cash to make peace with consumers after a disqualification in its First Baby of the Year contest set off a storm of criticism from Chinese-Americans and immigration advocates.
Travelocity has partnered with MasterCard Worldwide in an exclusive promotion that gives away thousands of dollars to cardholders.