CONSUMER-MARKETING | ACQUISITION

Pepsi is extending the buzz from its sponsorship of the Super Bowl halftime show with a new promotion that gives away one car every day and $20 worth of gas every minute.

Frito-Lay has crowned five winners from the Super Bowl, all of them finalists in its Doritos ad contest.

Masterfoods is keeping fans snickering over its own Super Bowl spot.

Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes.

Just in time for the Big Game, Pizza Hut is relaunching its Cheesy Bites Pizza with a text messaging promotion offering a chance to win a new car, among other prizes.

The consumer is in control. We've all heard that saying hundreds of times by now, but no place is that more obvious than Spring Break. Marketers have

Don't have the millions it takes to buy a Super Bowl spot or a tie-in to the Big Game? No worries. A little creative copywriting can do the trick. Non-sponsors

BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more

Did you make your bed this morning? That could be worth $5,000.

El Pollo Loco is extending its recent appearance on NBC's The Apprentice: Los Angeles with an online contest that lets fans mimic the show's task for a chance to win tickets to the finale.