CONSUMER-MARKETING | ACQUISITION

Wrigley is proving to be more than your average Cal Ripken, Jr. fan.

Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.

Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest.

Vitamin retailer GNC is the latest sponsor to support an upcoming appearance on The Apprentice: Los Angeles with a sweepstakes and a product giveaway.

AT&T is promoting its sponsorship of the hit show American Idol this season with a host of text messaging-based offers, including a sweepstakes for a chance to win $1 million.

Carlson Hotels Worldwide is hitting the court with Coca-Cola and NCAA men's basketball offering fans the chance to win tickets to the 2008 Final Four in San Antonio, TX.

Procter & Gamble has kicked off its first multi-brand campaign tied to the stock car racing season.

McDonald’s is putting its marketing muscle behind the upcoming Warner Bros. Pictures and 4Kids Entertainment’s flick TMNT.

Priceline is building off its recent appearance on The Apprentice: Los Angeles with a sweepstakes that will award winners with five luxury trips to Los Angeles.

Liberty Tax Service is using 27 million Valpak envelopes to take the sting out of tax time.