CONSUMER-MARKETING | ACQUISITION

Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site.

Hostess is taking another spin around the track with the ladies

Canon has signed a deal to sponsor the Pacific Life Open tennis tournament in March.

Arby's is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards.

A Louisiana man will be named in the official title of an upcoming NASCAR race after winning a Crown Royal promotion.

The maker of Manischewitz Matzo, is putting instant-win codes that could be worth $1,000 inside boxes of matzo for Passover Seder.

Do you know what happens when you combine one cotton candy jelly bean with one lemon jelly bean? You get pink lemonade. It may sound somewhat complicated,

Move over, Google. Here comes a shot of Caffeine. Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons

Procter & Gamble is giving its Pringles brand a starring role with the hit show American Idol.

Pyrex cookware is getting ready to throw a party. The World Kitchen brand has signed its first-ever endorsement deal, tapping Food Network chef Giada De Laurentiis for ads, a gift-with-purchase offer and a sweepstakes.