CONSUMER-MARKETING | ACQUISITION

Remember Pup-peroni dog snacks? Geoff Tanner hopes so. Tanner, the senior brand manager at parent Del Monte Pet Foods, has a plan to revive the 25-year-old

Doritos has put creative control once again into the hands of its consumers.

Movie Gallery and Major League Baseball Properties have teamed up in a promotion to will send fans to the game four of the 2007 World Series.

Macy’s is out with a new marketing effort that targets college-aged students to promote its American Rag fashion apparel brand for young women.

Warner Bros. has begun planting clues for two promotions behind its summer film Nancy Drew.

Subway restaurants has extended its healthy eating theme with a bike giveaway.

The Dial Corp. is letting consumers create an ending to a Webisode it created during its task sponsorship on The Apprentice: Los Angeles.

American Greetings Care Bears brand is celebrating its Silver Anniversary with a sweepstakes offering the chance to win a new car.

Wish-Bone brings new meaning to salad “dressing.”

Volvo has launched a teaser campaign for its upcoming treasure hunt tied to the Pirates of the Caribbean: At World's End.