CONSUMER-MARKETING | ACQUISITION

Elizabeth Arden is supporting the launch of Britney Spear’s most recent fragrance with a contest.

AOL is planning to debut an online game next year that will let players compete for a chance to turn dollar bills into $1 million.

Crowne Plaza Hotels & Resorts is giving golf fans the chance to play like a pro.

Marvel Entertainment is giving consumers a new reason to go to the movies. The company's has launched a sweepstakes awarding a grand-prize of a walk-on role in an upcoming Marvel movie.

Citizens Bank is out with a sweepstakes to encourage people to open a checking account. The promotion ties to the bank’s sponsorship of a NASCAR race, titled the NASCAR Nextel Cup Series Citizens Bank 400 race, on June 17.

Buena Visa Worldwide Home Entertainment has added a new incentive to its Disney Movie Rewards program.

Microsoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest.

AOL is out with an online game and tournament tied to DreamWorks Animation’s upcoming film Shrek The Third

The Dial Corp. is building off its recent sponsorship of The Apprentice: Los Angeles with an online contest tied to its Renuzit brand.

Heinz Ketchup is getting consumer fingerprints all over its advertising. H.J. Heinz Co. broke an ad contest yesterday for its flagship brand, inviting consumers to submit videos for its Top This TV Challenge