CONSUMER-MARKETING | ACQUISITION

The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”

Pizza Hut is launching a free giveaway today to promote its new hand-tossed style pizza.

JetBlue is pulling out the stops to celebrate its new service to San Francisco with giveaways, sweepstakes, promotions and the help of its traveling mobile vehicle, Blue Betty

Much to the chagrin of thousands of men who entered Roto-Rooter's sweepstakes offering a tricked out toilet, a woman has claimed the prize.

Nationwide has drafted a team of golf rookies to extend its title sponsorship of the PGA’s 2006 Nationwide Tour.

Hyatt Resorts is promoting several of its destinations through Webisodes it plans to create with help from some everyday families.

Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album.

Wouldn’t work be more fun with ice cream? That’s the premise behind Dreyer’s contest for new Dibs ice cream snacks. The online contest gives Dreyer’s a subtle way to sample Dibs in 350 offices.

Movie network Starz Entertainment is celebrating the upcoming release of Columbia Pictures’ “Spider-Man 3” with exclusive content and a sweepstakes offering the chance to win a 40-inch TV.

The Milk Mustache folks are looking below the lips with a school-based contest to find the healthiest “student bodies.”