CONSUMER-MARKETING | ACQUISITION

Fiji, the bottled water brand, has signed a deal to be the official water of the AVP Pro Beach Volleyball Crocs Tour for the 2007 season.

Kimberly-Clark is sending 40 families to Walt Disney World with an on-pack game awarding one trip per day.

Subway Restaurants are pushing fitness through a partnership with Push.tv and an online sweepstakes for a chance to win a fitness getaway.

In an effort to boost its competitive edge, Buick is out with a rewards program that gives members exclusive offers and access to one-of-a-kind events.

Hilton Hotels and Discovery Kids Channel are rewarding kids with incentives to make summer travel memorable and fun.

Marketing Drive has lived up to its name with a campaign that treats PROMO like a luxury car.

Shop.com is teaching consumers about the products it offers via a virtual game.

All businesses that collect and handle consumers' personal information including those that do sweepstakes need to be aware of applicable laws and identify

Visa USA sees big opportunities in small business. And it has crafted a national promotion strategy around the 23 million firms that fit that description.

Volvo is upping the ante with its tie-in to Walt Disney's highly anticipated movie "Pirates of the Caribbean: At World's End", offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold.