CONSUMER-MARKETING | ACQUISITION

“Seinfeld” fans eager to see once again the episode about the soup Nazi or the man-bra can select their favorite in a poll on Yahoo.com for a special national syndication spin next month.

Subway went mobile last weekend with offers to customers in the Seattle-Tacoma area, starting with a shot at winning a Seattle Seahawks’ helmet.

Halloween came a little early to M&M’s World in New York City’s Times Square Wednesday.

World Wrestling Entertainment is sponsoring its second annual teen reading contest with tickets to Wrestlemania 24 as the payoff.

Best Buy is offering a new rewards program in Canada to award customers with points for purchases made in its stores or online.

Suzuki Auto is teaming with the New York International Latino Film Festival and Cinedulce.com to call for entries in its first national animation contest.

Sony PlayStation is looking to pump up the volume about its “NBA 08” video game with an interview contest that invites fans to yack about their favorite round-ballers, themselves included.

Frito-Lay is using music as the backdrop for a new promotion once again tapping consumer-generated content tied to the Super Bowl. Doritos’ latest “Crash the Super Bowl” contest, which launched yesterday, asks people to submit original music for a chance to have their tune aired during Super Bowl XLII on Feb. 3. The chipmaker plans…

MSNBC.om and Nissan have created an interactive news quiz with a companion sweepstakes contest.

The National Basketball Association has lined up a roster of marketing partners to drive interest in its upcoming trio of exhibition games in China.