The U.S. Military Academy at West Point, NY, has won the six-week AT&T “World’s Loudest Pep Rally” contest by sending in the most video, audio and e-mail invitations to bring the Dave Matthews Band to their campus for a two-night concert gig.
Only two-thirds of Americans know what a cranberry bog is, according to Ocean Spray research. Equally few know how cranberries are harvested. And heaven knows how many think the berries grow naturally in that ridged, tin-can shape.
Strategically shifting its World Series promotional play from home run targets to stolen bases, Taco Bell hit the mark for a crunchy beef taco bonanza tomorrow.
Shell has been revving its profile with NASCAR fans in multiple promotions playing off its sponsorship of Richard Childress Racing, Kevin Harvick and his no. 29 Shell-Pennzoil car.
Talk show host Ellen DeGeneres is turning 50 and Valpak is giving viewers a chance to celebrate the milestone with the celebrity via a sweepstakes.
Scholastic Book Clubs and Whoopi Goldberg have launched a sweepstakes as part of Scholastic’s needy book program.
McDonald’s, Brach’s and MySpace are buzzing with promotional support for the upcoming release of DreamWorks Animation’s “Bee Movie.”
If one player on either team steals a base in the World Series, it’s free crunchy beef tacos all around at Taco Bell.
Time Warner Cable and sister company Warner Bros. Pictures have partnered to launch an integrated campaign to support the new holiday comedy “Fred Claus,” opening in theatres nationwide on Nov. 9.
Duracell is out with a cause marketing campaign that uses a contest to find young brand ambassadors to visit sick children in hospitals nationwide.
