CONSUMER-MARKETING | ACQUISITION

Alltel Wireless is looking to score points with college basketball fans through a contest to pick winning teams in a slate of select games each week on fanu.com, a news and social networking site.

The Weather Channel is hyping its new series about weather’s impact on historic events online with a quiz and a vacation sweepstakes.

Burger King Corp. is partnering with MasterCard for an in-store sweepstakes, which offers the chance to win vacation getaways and gift cards.

Procter & Gamble is out with a new campaign promoting its Dawn Direct Foam dish soap with an online contest tied to football.

A new online contest from Miller Brewing Co. gives Texans a chance to win $100,000 in free gas.

Kimberly-Clark is reprising its room makeover sweepstakes with ABC’s “The View” talk show

Procter & Gamble’s Swiffer brand has partnered with Warner Music Group to roll out its first music video contest.

Current TV, the cable television network that relies heavily on user-generated content, is partnering with wireless carrier T-Mobile for a second time in a contest to let viewers create video ads for a product in return for air time and a possible cash reward.

Nestlé is running an on-pack promotion and game tied to the upcoming season of “American Idol” offering the chance to win $1 million.

Borders is out with a sweepstakes targeting loyalty program members that sends the winner on a trip to the “50th Annual Grammy Awards.”