Chex Pushes Party Mix with Videos, Sweeps
General Mills is out with a marketing campaign to reinvigorate its Chex Cereal Party Mix, which includes an online sweepstakes, videos and recipes
General Mills is out with a marketing campaign to reinvigorate its Chex Cereal Party Mix, which includes an online sweepstakes, videos and recipes
KFC is partnering with Activision to help promote next month’s release of the “Guitar Hero World Tour” music video game with a host of promos
Frito-Lay’s Doritos brand is once again turning to consumer-generated content for its Super Bowl advertising effort
Burger King Corp. is wrapping up a monthly-long promotion around its BK Oreo Sundae Shake, which asks customers to decide whether the dessert is a sundae or shake for a chance to win instant prizes
It’s a face only a pet lover can appreciate.
MTV2 and Time Warner are partners in a search for a New York City band to be the opening act of the Rock Band Live Tour in Newark later this fall
Jelly Belly has crowned an Illinois man the winner of its flavor contest for his suggestion of an acai berry-flavored jellybean
The results are in, and a Los Angeles man has been voted the winner in Unilever’s Klondike national video contest
Gillette will give NASCAR fans a chance to compete in a customized driving school led by its six “Gillette Young Guns” drivers
DirecTV is looking to drive interest in its National Football League Sunday Ticket subscription deal for out-of-market games with a contest to identify the “Ultimate Displaced Fan”