CONSUMER-MARKETING | ACQUISITION

The makers of Vaseline are driving a campaign for a new line of men’s skin lotions with star baseball and football players as spokespersons, and a sweepstakes

Procter & Gamble’s Duracell brand is once again on the hunt for five ambassadors to deliver holiday gifts to patients in children’s hospitals this year, and has partnered with actress Maggie Gyllenhaal to do just that

Mars Snackfood U.S. is hoping to boost sales with a new line of snack and candy products.

Discount retailer Dollar General is out with a sweepstakes offering $1 million designed to boost traffic and sales in its stores

Sharp Electronics is teaming with TBS to encourage fans to turn out their lights during the fourth game of the American League Championship Series, while offering them a shot at winning a big-screen TV

(Supermarket News)—Whole Foods Market in Austin, TX, is inviting Web visitors to help it choose the winner of its Food Blogger Budget Recipe Challenge

McDonald’s Corp. is back once again with its popular Monopoly game offering millions of prizes. But this year, it’s creating early buzz around it with a pre-promotion sweepstakes

Thrifty Car Rental is running a gas card sweepstakes online this month to pump up it’s the 50 year anniversary.

Upper Deck is issuing its latest set of political parody cards with caricatures later this week of vice presidential candidates Sen. Joseph Biden and Gov. Sarah Palin in special baseball card editions

In a play on Publisher’s Clearing House’s Prize Patrol, reps from Hostess will visit the homes of some of its sweepstakes contestants on Halloween to dish out $1 million to one winner