CONSUMER-MARKETING | ACQUISITION

AT&T is plugging its bowl game sponsorship and its wireless service by encouraging college football fans to pick the most momentous occasion in Cotton Bowl history

MasterCard is offering customers a shot at a trip to the NBA All-Star Game if they book a trip on Southwest Airlines or a reservation at Starwood Hotels with a MasterCard card.

Reebok will run a contest during the National Hockey League Winter Classic for fans attending the annual outdoor game or watching on TV to identify the player who doesn’t have the Reebok logo on his jersey for a shot at Stanley Cup Final tickets.

Coors Light has unveiled its plans for the Super Bowl.

Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month in September 2009

Kellogg is plugging its second Super Bowl contest through special-edition boxes of Frosted Flakes this month.

For those who've always seen themselves as bobble heads thus joining the august company of A-Rod, Tony Romo and Dwight Schrute MillerCoors' Icehouse beer

The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling

For those who don’t like to clean the BBQ grill—and even those who think you shouldn’t clean the BBQ grill—Kimberly-Clark Professional has an eye on you.

Casual restaurant chain Johnny Rockets is offering customers a chance to win a virtual skiing/ski boarding trip this holiday season with its “Rock the Slopes” sweepstakes.