Apparel retailer Banana Republic is using the upcoming launch of the third season of “Mad Men” TV series to drive traffic into stores with a contest to win a walk-on part in the highly-regarded AMC series
Land’s End has launched an interactive site that will let kids add a backstory to their virtual backpacks and offers parents the chance to win a backpack by posting their child’s creation to Facebook
Because nothing succeeds online like adorable puppies, natural pet food maker All American Pet Brands has launched a contest to find the nation’s cutest dog, holding out a $1 million prize as a bone. The competition, which launched last Saturday at ...
Most video contests receive only 50 to 250 entries. But don't be discouraged. It's the total reach that really counts, according to new Forrester Research.
Just like actors who get over being identified with an iconic role think Melissa Half Pint Gilbert or Adam West products can also get typecast as Alouette,
Computer maker HP is ready to make everything about you famous—except your face
To counter an economy that has lots of its customer base vacationing in the backyard this year, casual chain Denny’s will give away 42 Caribbean vacations in a contest that ties store visits to an online instant-win game
American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program
To promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network
The retail division at shoemaker Nike is offering a community-improvement grant program aimed at finding and rewarding school and neighborhood groups that use sports involvement to help young people
