Snack maker Wise Foods is hoping to drum up some viral excitement for its Cheez Doodles brand among teens and young adults with a campaign and contest that uses a technology known as augmented reality to get a trio of animated cheese puffs to rock out.
Remington Products is using an online game where guys can experiment with different grooming and hair styles to encourage them to think about using its men’s grooming and shaving tools
It all started in New York earlier this month with Jamba Juice spokesperson Bananaman passing out preloaded Metro Cards to thousands of people getting ready to board New York City subway trains
McDonald’s is offering kids a chance to attend sporting events at the 2010 Olympic Winter Games in Vancouver, an opportunity many people cannot afford due to the high costs of the tickets
Hostess is once again partnering with DreamWorks Animation SKG, Inc. for a Halloween-themed campaign that encourages people to buy a newly released DVD
Yahoo and the Ad Council are offering to give one lucky non-profit organization a free online display ad campaign this fall as part of a promotion to introduce a new ad unit in Yahoo Mail
A mom from Boise, Idaho has won the “Inspire Us” contest from Frito-Lay and will have her entry turned into an animated webisode as part of Pepsi’s larger “Only in a Woman’s World” campaign
Video game maker Ubisoft is promoting the October launch of four new titles in its popular ‘Imagine” casual game series with a month-long “Imagine Your Future” scholarship sweepstakes
The Hilton Family of hotel properties checks in as the latest brand to borrow some of the marketing buzz generated by the multiple-Emmy-Award winning show “Mad Men” with a “Live like a mad Man” sweepstakes
Hershey is about to take the field, college football field that is. The candy maker is embarking on its first year as an NCAA corporate partner and is set to launch its first major promotion
