CONSUMER-MARKETING | ACQUISITION

2010 will be a big year in innovation in games and sweepstakes

Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry

Puerto Rico has revised its Sweepstakes and Games of Chance Regulation, removing legal barriers that previously forced advertisers to void sales promotions in the U.S. territory and that limited participation in many prize contests only to residents

More ways for players to participate such as designing a character or syncing up a player's voice to a character are being built into games. The goal

Premium beverage maker Jones Soda Co. has launched a tie-in promotion with the North American release of the latest version of Konami Digital Entertainment’s Karaoke Revolution videogame

Online apparel and footwear seller Zappos.com and shoe retailer Steve Madden are using a viral promotion to sell shoes by encouraging consumers to share online content they create with friends and family

Wyndham Worldwide is running an essay contest to find 10 adventurous individuals who will travel twice in the next year and return with advice the hotel chain can put to good use

Office Depot is hoping to boost sales with its "Top 30 Smart Gifts" campaign

Food service provider Aramark Higher Education has expended its loyalty program to encourage college students to dine on campus by offering a range of games and prizes as incentives

TVGuide.com has begun a contest for top advertisers to raise awareness of the site. The winner gets a Hollywood-style star treatment for a day