CONSUMER-MARKETING | ACQUISITION

Office Depot is letting customers know that it is the official office products partner of NASCAR

The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena

In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games

American Express cardholders have been given another reason to use their cards when dinning out in New York City this week

Last fall, the Cheer brand debuted an online soap opera "Brighten Bay" to play up the brightening benefits of the laundry detergent

As the Olympic Winter Games get underway this month in Vancouver, Canada, 10 kids who participated in a McDonald's essay contest will be headed there to enjoy four days of the events

The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film "Valentine's Day"

Heinz has had a lot of fun running its contest that calls on grade-school students to design labels for its ketchup packets. But it a new twist, for the first time, a grand-prize winner

McDonald's is hoping to tap into fan excitement surrounding the new techno-blockbuster movie "Avatar" with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie's computer-generated planet Pandora

Yellow Tail, the Australian-based wine brand owned by Cassella Wines, says they’ve got a new Chardonnay ready to roll in early 2010