CONSUMER-MARKETING | ACQUISITION

A quick way to add quality names to your loyalty program database is to run a sweeps with a rock-solid match between the prize and the appropriate demographic.

Scottrade, the online investing firm, is underway with its second installment of “The Joke’s On You” contest

Six Flags and Billboard.com are teaming up with the park’s title sponsor, Starburst, for an integrated music program that includes online content, live concerts and a national sweepstakes

The Canadian Club Whiskey brand is sending people off once again on a search around the planet for hidden cases of the liquor

More and more brands are using text messaging in combination with an entertainment forum to stage games, contests and other promotions

So how do you get kids ages six to 16 to enjoy bite-sized tomatoes as a nutritious snack? Roll the video and add some music

An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes

Crate and Barrel and digital media source Daily Candy have partnered on a social media campaign designed to offer one betrothed couple a grand wedding

Past research has shown that women outnumber men 55% to 45% among the ranks of regular players of games such as FarmVille and Mafia Wars on social networks. But new research suggests that the women who play those games resist attempts to lump them into a gaming lifestyle.

Burger King is changing the game. It has transformed what had been a series of production heavy, costly basketball events targeting young African American males into a nimble