CONSUMER-MARKETING | ACQUISITION

Forget scarecrows. In a recent virtual promotion, folks in FarmVille were encouraged to fly a Farmers Insurance Group-branded blimp over their crops that tied to a sweepstakes in the "real" world.

DON'T lose sight of your primary objective. Sweepstakes are usually quantitative they can draw the interest of a large number of people, but they're not

Dunkin' Donuts tweeted recently about a contest: "A bathtub of DD coffee? Naming a pet Dunkin'? How would u share ur fanDDemonium in The Ultimate DD Coffee Fan contest?"

Aloft Hotels is trying something new: scattering digital tags around its hotels for customers to search for

Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe

In time for the school-year lunchtime rush, Sara lee Deli has launched a social campaign to identify and help the mom with the pickiest packed-lunch eaters

Toyota has announced ten finalists in its Facebook contest to become the face of the "10 Years of Prius" anniversary celebration—and the hometown host of a big catered birthday party for the hybrid model

Many traditional publishers struggle with what is a necessary evolution from retail publishing to direct marketing. Business models are changing, and monetizing games suddenly requires a different skill set than it did in the past

In April, Knorr launched a contest for the Latina community that for the first time promised it would feature winning recipes on its labels. That day of reckoning has come

Papa John's pulled in 12,000 entries to its recent contest that asked entrants to create new pizza recipes. Three finalists each received $1,000 to market their pizzas, which began appearing on the regular Papa John's menu yesterday