CONSUMER-MARKETING | ACQUISITION

Kraft finds success in its "Tuesday Night Tickets" promotion with American Singles and Minor League Baseball, and building an online community around cream cheese.

Film studios have been testing ways to best fit into the nexus between real-world marketing and promotion via social gaming. The key, of course, is for the film’s storyline to mesh with the theme of the social game. Universal Pictures film, Fast Five, has found that perfect fit with the Facebook-based social game Car Town.

Pizza Hut and the late-night television network, Adult Swim, can expect some pretty kooky video submissions, as entrants in the “Fan-Made Contest” are asked to play out their favorite pizza moments on video. Those videos are being submitted to Adultswim.com/fanmade with the favorite appearing in a customer commercial for Pizza Hut this summer. The winner…

When AARP unveiled its new website last summer, it used a trivia game for the first time asking questions that prompted people to move around the site exposing them to all the new content, tools and features.

The Promotional Marketing Association is celebrating its 100th year. To mark the occasion, Promo talked with PMA president Bonnie Carlson just before the trade

Wrangler is going back to its roots with a jean design competition that wraps up with the winner’s project appearing as part of the “Next Blue” jean collection launching this fall.

OnStar’s in-vehicle service is channel for sweepstakes to reactivate former users

Regal Entertainment Group has found success in replaying an annual sweepstakes that offers its loyalty members a trip to the Oscars. Each year, the promotion also entices new members to join helping the company to grow its membership to 6.7 million, the largest loyalty program in the industry.

This year marks Cabela's 50th anniversary, and to celebrate, the outdoor-gear retailer has unleashed a sweepstakes offering its largest prize pool to date

Living up to its name, Wise Foods is following the wise old saying "If it ain't broke, don't fix it" when it comes to its sweepstakes strategy.