Acquisition
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Acquisition
Getting in Tune With Non-Traditional Radio Advertising
About 91%, or 245 million, of all Americans ages 12 and up listen to some form of radio every week, according to the Radio Advertising Bureau
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Acquisition
Pinterest Wants More Men
interest wants to level the playing field for its advertisers by encouraging more men to use the site.
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Acquisition
7 Keys to Marketing to Baby Boomers
Marketing to Baby Boomers means you are targeting a powerhouse that has 70% of the nation’s disposable income. Here’s 7 reasons why marketing to Boomers is unique.
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Acquisition
Gates Corp. Refocuses Marketing on the Customer
Gates Corp. moved from a product-focused to a customer-focused marketing strategy by getting buy-in from the sales force and channel partners.
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Acquisition
Chief Marketer Listline June 5
Lists featured this week include Rock & Gem, National Pen Europe and Dog.com.
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Acquisition
Shove Over Big Brands, Instagram Feed Opens to All
The Instagram feed is now open to all marketers, a service retailers and marketers have been waiting for as a way to sell products and services with one click on Instagram.
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Acquisition
In a first, Amazon Shipping Boxes Promote “Minions” Movie
Those zany “Minions” are appearing on Amazon delivery boxes in a first-of-its-kind deal allowing a third party to use Amazon’s boxes for marketing purposes.
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Acquisition
Is Coca-Cola’s “One Brand” Strategy Right for You?
Coca-Cola’s new One Brand strategy has marketers talking. This author analyzes the strategy explaining why this is an important move for Coca-Cola.
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Acquisition
3 Methods to Gauge Influencer Impact
These 3 methods of measuring influencer marketing may be commonly used, but we can all use a refresher.
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Acquisition
Social Media May Be Best Marketing Tool for Event Attendance
It’s confirmed! Social media marketing is used by the majority of marketers to get attendees to events. This report from eMarketer gives us all the details.