Jack Daniel’s Works to Not Cannibalize Parent Brand
Jack Daniels’ varieties can attract new consumers without cannibalizing parent brand, says Brown-Forman.
Jack Daniels’ varieties can attract new consumers without cannibalizing parent brand, says Brown-Forman.
In the world of licensing, there’s nothing like a little bot to drive huge excitement for the upcoming “Star Wars: The Force Awakens” film
Clorox is putting about 50% of its entire digital media budget toward programmatic marketing this year. Hear from Clorox CMO Eric Reynolds.
This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.
Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.
A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.
Tractor Supply Co. is on the road with its first mobile marketing tour, visiting six states with a whole load of fun interactive games and activities.
Based on working with dozens of brands, here are 5 tactics—unique to the 2015 social marketing landscape—that brands can utilize and keep innovating.
Marriott launched a new video series as part of its #LoveTravels social movement featuring Latino influencers Diane Guerrero, Diego Boneta and Boyce Avenue.
Interactive advertising to amplify big-screen ad buys is on the rise. This ad from Volvo can get the entire audience in motion.