![pepsi emoji](https://chiefmarketer.com/wp-content/uploads/2016/02/pepsiemoji300x200-160x125.jpg)
The (Pepsi) Emoji Generation
Pepsi has designed hundreds of emojis that appear on its bottles and cans of soda as a marketing ploy to encourage purchase and viral share.
Pepsi has designed hundreds of emojis that appear on its bottles and cans of soda as a marketing ploy to encourage purchase and viral share.
Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials.
Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.
Gen Z—those born between the mid-nineties and 2009—are becoming the newest demo marketers are targeting.
Home Away's new campaign, “It’s Your Vacation, Why Share it,” takes aim at rival Airbnb. Mariano Dima, CMO at Home Away, comments on the campaign.
Wendy’s CMO Kurt Kane on the strategy behind “Deliciously Different,” whether the “freshness” message will resonate and the creative used to make the point.
Staging a Live TV Event is becoming a popular form of entertainment marketing, if you can afford the price.
Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers must embrace technology’s “strategic imperatives.”
SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.
If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.